Climate rally:
The climate protection challenge for German municipalities
For 4 weeks, we motivate your citizens to do more about climate protection in the 2zero app with playfully prepared challenges, team competitions and rewards. For a high number of participants, we support climate protection managers with advertising materials, data overviews and prepared content.
The Climate Rally — in a nutshell!
Do you want to know how the KlimaRallye works? In this video, Julius explains how you and your community can benefit from our full support.
What is the Climate rally?
The KlimaRallye is a climate protection campaign in which municipalities from all over Germany can participate. As a climate protection manager for your municipality, you register your municipality and 2zero will organise the campaign for you.
For whom?
All German municipalities — whether municipality, small town or metropolis — can take part in the Climate Rally
When
09.09.24 to 06.10.24
Four weeks of climate protection after the summer vacation - this is how old & young can become climate heroes together
How
2zero takes over the organization - Each participating municipality receives its own community for its citizens in the 2zero app
We're already there:
What Climate protection managers Say about us
Dr. Lisa Rütgers
Klimaschutzmanagerin des Landkreis Ebersberg
Andreas Oeding
Geschäftsführer des Klimapakt Flensburg
Simon Westermair
Community-Manager der Wolf GmbH
Laura Düpre
Klimaschutzmanagerin von Bad Homburg
Dr. Lisa Rütgers
Klimaschutzmanagerin des Landkreis Ebersberg
Celia Dustmann
F.A.Z. BUSINESS MEDIA GmbH
Find out more about the 2zero app in the official test report from Verbraucherzentrale.de
Climate protection is particularly fun as a team. And team, in the case of “2Zero”, that is your own municipality or circle of colleagues. With challenges and local activities, the app aims to encourage people to work together against climate change.
How do I register my municipality for the Climate Rally?
As a climate protection manager in your municipality, you can sign up for the Climate Rally without obligation. Based on your number of inhabitants, we will provide you with an individual offer within 48 hours.
If you would like to take part in the Climate Rally, you can simply accept our offer online. If you have any questions along the way, our KlimaRallye Support Team is of course available at any time.
The preparation can start. Our support team will provide you with our marketing action plan, all important promotional materials and access and, of course, is always ready to listen to you here.
That's what the citizens
With the 2zero app, participants can reduce their CO2 emissions in a fun way. Exciting challenges, cool competitions and great rewards await
Set goals
Eco-friendly tracking
Track your footprint & travel routes, compare CO2 emissions and discover potential savings
Calculate your impact on the environment
With our CO2 calculator, you can calculate your personal footprint
Scientific content
Our CO2 calculator is based on scientific principles, developed in collaboration with the renowned Fraunhofer Institute
Reduce footprint
Engagement through gaming fun
Our comprehensive challenge catalog motivates you to make more sustainable decisions in everyday life
Incentives through climate points
Collect climate points for completing challenges and get rewards
Focus on climate protection
Our weekly focus topics in the challenges raise awareness and expand your wealth of knowledge
Celebrate success
Rewards for completing challenges
Climate points can be redeemed for attractive discounts with our sustainability partners
Team Up
Teams are competing for climate points and CO2 emissions in an exciting competition
Jointly connects
Exciting competitions and content create a real sense of togetherness in the community
That's what they get participating municipalities
Don't worry about the organization. 2zero takes care of the preparation and implementation of the Climate Rally - so that you can concentrate entirely on climate protection in your municipality
Participation and full support
Listed as an official participating municipality
Become a pioneer in citizen participation in climate protection as a municipality
Your citizens can take part in the campaign
Give your citizens the chance to actively work for your community in climate protection
All the benefits and resources of the campaign
Benefit from the comprehensive materials and content that 2zero provides you with for the Climate Rally
Content and marketing
Prepared content
The KlimaRallye is fully prepared and ready for use. So you don't have to laboriously create the content yourself
Professional marketing materials
Use our action plan and various marketing materials for your local public relations
Germany-wide attention for your community
Benefit from our extensive PR work and increase the visibility of your municipal climate protection work
Evaluation and impact
Clear dashboard
Use our intuitive dashboard for a good overview of the participation rate and engagement of your citizens
Individual evaluation
At the end of the campaign, each participating municipality receives an evaluation PDF on the successes of their own municipality
Communicate impact
Demonstrate the positive impact of your climate protection measures transparently to the outside world
That was the Climate Rally 2023
13
Municipalities took part in the Climate Rally
>1500
Citizens have collected climate points for their municipality in the app
>5,000
Challenges have been completed by 2zero app users overall
We were there in 2023
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The KlimaRally in the press
Do you still have questions?
As a climate protection manager in your municipality, you can sign up for the Climate Rally without obligation. Based on your number of inhabitants, we will provide you with an individual offer within 48 hours and send it to you by email. If you would like to take part in the Climate Rally, you can simply accept our offer online. If you have any questions along the way, our KlimaRallye Support Team is of course available at any time.
Our support team will provide you with our marketing action plan, all important promotional materials and access. If you have any questions during the process, feel free to contact us personally.
The costs are calculated based on the number of inhabitants of your municipality. The price list can be found on the registration page.
The 4 weeks are divided into 4 major topics: Mobility, Nutrition, Housing & Digital Life. Each week, there are then a variety of challenges, guides, recipes and quizzes on the respective topic.
“I'm not driving on short distances (up to 2.5 km) this week”; “When I buy a coffee to go, I use a reusable cup”; “I'm not throwing food in the trash this week and finding out which dishes can still be cooked from my leftovers” - These are just 3 of many exciting challenges, which of course also include guides, fun facts and specific CO2 values for a better understanding.
